The Wygwag Way identifies that successful business operations cover three unique areas: Purpose, Focus and Operations.
We believe clarity and balance across each of these aspects is the key to maximising business success.
The secret behind every successful business is its operating structure.
Understanding how your business operates provides you the platform to develop your business. In turn, this will support you to achieve your specific goals – be that to increase turnover, increase profit, improve efficiency, expand into new markets or something else entirely.
Based on experiences of hundreds of real-World businesses, we created the Wygwag Way: what we believe to be the universal operating structure of every business.
The Wygwag Way identifies that successful business operations cover three unique areas: Purpose, Focus and Operations.
We believe clarity and balance across each of these aspects is the key to maximising business success.
A business looking to increase profit could consider changing to new products, more sales staff, a rebrand, or just increasing prices …
using the Wygwag Way will help determine the best suited option
Purpose is the long-term goal of the business. In short, why does your business exist?
The purpose will be unique to every business, and towards which all decisions will be made. More and more for modern business the purpose will include environmental and ethical identity too.
Focus is the medium-term strategy of the business. In short, what is the best way to achieve your business purpose?
This focus will be on one of the five strategy pillars: customer, product, staff, finance and brand.
The business must select which of these is best to focus time and resource on, with the long-term purpose in mind.
Operations is the short term, the daily running of the business. In short, how productive is your business?
Every stable business has efficient and dependable day-to-day operations. Trusted processes are in place and followed to ensure consistency for the business, staff and customers.
Feel free to use if for your business planning, or talk to us about your business goals.
It would be great to hear back from you on our Instagram or LinkedIn pages if you have successfully used the Wygwag Way for your business.